With social media ad revenue in the UK alone expected to increase from $7.9bn to $11.8bn by 2025, it’s no wonder companies can feel lost and disillusioned with organic social media considering the widespread use of paid boosting.

“Organic social is dead, there’s no point doing it.”

It’s a phrase that has been heard from marketing departments across the world numerous times over the last few years, but is it really the case? Before taking a look at how businesses can still utilise organic social media to great effect, it’s important to understand why there is the feeling of contempt towards it.

Having surpassed one billion monthly active users in September, it should be no surprise that brands are slowly but surely building their social media strategies around TikTok.

Social media is a strange concept in marketing: it’s often something that is criticised when going ‘badly’ but ignored when succeeding. Social media managers also fall into this bracket…

Whilst some businesses look to trim costs and cut back in their marketing budgets, this is now the time to really refocus on what your aims and objectives for social are, for not just your business but your own, personal brand…

As a result of the pandemic, people have been restricted from doing their normal activities including seeing their family, friends and colleagues…

With around four billion people logging onto social media sites every day, there is a huge opportunity for businesses to take advantage of a seemingly endless audience…

Social media has come in for a lot of criticism in recent years…