The Cheese Truckle

Say Cheese - Rapid Social Media Strategy puts a smile into The Cheese Truckle.

The Challenge

The COVID-19 pandemic wreaked havoc for The Cheese Truckle - with over 95% of the customer base in hospitality.

It left John Killett and his team with a substantial quality of perishable stock which could no longer be sold to his typical client base.

The business had never marketed directly to consumers before and they needed a plan of action rapidly, and it simply had to work.

RSM Magic

Reeve Social Media put together an emergency strategy to help The Cheese Truckle melt the hearts of cheese lovers across Norfolk.

This strategy included -

●        Social Media Setup & Content Creation: Creation of Facebook, Twitter, and Instagram accounts for the business and crafting the initial advertisement for these platforms. The first posts went live the same evening the brief came in.

●        Expanding Reach: Leveraging our  network, we shared the posts widely and engaged our contacts to maximize visibility.

●        Media & Public Relations: We introduced The Cheese Truckle to local radio stations and media outlets, securing interviews and articles both before and after the event.

●        Real-Time Promotion & Engagement: Throughout the sale weekend, RSM captured high-quality, eye-catching images of our products and continuously promoted them via Instagram and Facebook stories, providing real-time stock updates to encourage further attendance.

The Impact

Together we achieved a BIG impact -

●        Hundreds of customers attended the sale, traveling from all over the county.

●        ALL of the perishable stock was successfully sold, preventing waste and financial loss.

●        Media exposure positioned our business positively within the community.

Testimonial

“What Chris achieved in such a short timeframe, with no prior preparation, was remarkable. His expertise in social media strategy, combined with his proactive and engaging personality, made all the difference in turning a potential crisis into a highly successful event.

We highly recommend Chris Reeve for any business looking to enhance its social media presence. His ability to quickly understand needs, execute effective campaigns, and drive significant engagement is truly outstanding.”

John Killett, Partner - The Cheese Truckle